Yesterday in a business meeting with a strategic partner, the conversation turned to restaurants – turns out this guy knows every yummy place in the city! Finally, I thought, I can find a great Chinese place. I’ve been searching for six years (not with great ambition) to find a fresh, not too oily, authentic Chinese restaurant.
So he recommends a great place, and I decide to test my cognitive association tricks. The name is Golden Horse. Just so happens there is a gold light fixture at our table – good, got it. Next the horse part. Well, “horse” rhymes with “course” and I just finished the first course of my meal. Crazy association, but you know what?… three days later I still know the name of the restaurant.
Here’s why it worked:
- I am emotionally connected to the outcome (I want to eat yummy Chinese food).
- He described a delicious meal that got me salivating – physical connection.
- I applied a cognitive association technique to remember the name: Gold Lamp Course… I mean Golden Horse!
** UPDATE** Finally got to the Golden Horse for lunch today (1/29/10) – simple atmosphere – great food.